Thursday, November 3, 2011

Segmentation

Much of the financial industry, namely banks, break down their clientele into segments, according to the level of wealth of the customer/target. The more money you have deposited with them, determines the level of attention and service you get. Retail customers get 30minute queues or the ATM. Affluent customers get a 15minute queue, a chair to sit down in and a coffee plus a RM instead of a teller. High Net worth customers get a private banker and latte in a meeting room.

Well segmentation is taking a turn for the worse. Her Majesty's finest are now devoting manpower to serve, more correctly audit and hunt, according to your wealth: http://www.ifcreview.com/viewnews.aspx?articleId=3714

Eat the Rich

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